Jojoba Oil



Improves moisture retention and softness.

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6 Tips to Boost the Benefits of Your Hot Oil Treatment for Maximum Moisture and Results

Moisture is the ultimate BFF for every type of natural hair texture. In case you haven’t noticed by our entire African Pride Moisture Miracle collection, we’re very serious about moisturizing around these parts. Proper hydration is the foundation of healthy hair and the key to maintaining the integrity of any great hairstyle.  This can mean […]

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Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]

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Braid Spray + More Easy Ways to Make Your Protective Style Last Longer

It’s thattime again. The time when you have wash-and-go’d your natural curls way too many times this month and you’re tired of cleaning an entire wigs worth of hair out of your shower every week from detangling your curls.  Once you are over trying any of the supposedly “easy” hair tutorials online and you and […]

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