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Get Stylin: How to Make the Most of Your Curling Cream

We’ve all been there: frozen in the drugstore natural hair care section, starring at all the custards, creams, butters, mousses, and gels. It’s a lot of work trying to decipher what each one is and what they actually do for your unique natural curls and coils.  Knowing what curly hair products to use and when […]


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8 Ways to Protect Your Natural Hair at Night

At the end of a long day of living your best melanated life, the last thing you feel like doing is worrying about your curls. However, it’s so important to have a proper nighttime hair care routine. A healthy nighttime hair routine will not only extend your new ‘do but lessen the amount of care […]


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Moisture Plus Care for Healthy Hair Shop Now Super Hold for Natural Hair Shop Now Detangle & Condition Shop Now #TakePrideandVote Shop Now 0104 Collections Moisture + Care For Coily, Curly hair Moisture + Care For Healthy Hair Protection + Care For Healthy Hair Moisture + Care For Healthy Hair Tangle Free + Easy Care […]


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Why the LOC Method is the Secret to Your Best Hair Yet

As individuals, we all have our own unique hair care regimen. We have different textures, curl patterns, densities, porosities, environments, budgets, and preferences.  While it’s important to find the right methods and products that work for you and your hair type, the one thing we can all agree on is the importance of moisture.  Dryness […]


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L.O.C./L.C.O. Method

Is an abbreviation for leave in conditioner, oil and cream. What sets the L.O.C./L.C.O. method apart from other methods is the layering of products in a specific order to maximize moisture retention


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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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The Do’s and Don’ts of Using Coconut on Natural Hair

No doubt you fall on one side of the great coconut-oil-for-natural-hair debate. On the one side, people argue that its effects are over exaggerated or that falsely, it can be damaging. On the other side, people claim it’s magical properties as the cure for every kind of hair issue. The truth is somewhere in the […]


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Get Stylin: How to Use Miracle Pudding & Curling Custards

Whoever named textured hair products must have been majorly hungry. Butters, puddings, custards, creams… it’s enough to conjure up images of fancy dessert trays and make you hungry too.  Styling miracle puddings and curling custards are indeed treats, just in a different way. These hair care products are incredible treats for your natural tresses, especially […]


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The African Pride Curl Care Method: As Seen On The Real

In early 2020 African Pride made its debut on the emmy-winning talk show The Real. Our unique African Pride curl care guide, otherwise known as the #CoilyGirlMethod was featured in depth and we couldn’t be happier to represent natural hair care, especially for all our Type 4 ladies out there. We were thrilled to be […]


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