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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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8 Ways to Protect Your Natural Hair at Night

At the end of a long day of living your best melanated life, the last thing you feel like doing is worrying about your curls. However, it’s so important to have a proper nighttime hair care routine. A healthy nighttime hair routine will not only extend your new ‘do but lessen the amount of care […]


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The Do’s and Don’ts of Using Coconut on Natural Hair

No doubt you fall on one side of the great coconut-oil-for-natural-hair debate. On the one side, people argue that its effects are over exaggerated or that falsely, it can be damaging. On the other side, people claim it’s magical properties as the cure for every kind of hair issue. The truth is somewhere in the […]


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The African Pride Curl Care Method: As Seen On The Real

In early 2020 African Pride made its debut on the emmy-winning talk show The Real. Our unique African Pride curl care guide, otherwise known as the #CoilyGirlMethod was featured in depth and we couldn’t be happier to represent natural hair care, especially for all our Type 4 ladies out there. We were thrilled to be […]


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How to Build a Hair Care Regimen That You Can Stick to!

Currently, one of the buzziest textured hair trends is the switch to going natural. This can mean eliminating wigs and weaves all together, or simply finding an effective natural hair regimen to keep your natural curls and coils healthy. Though, this change is much more than just a hair trend. There has been a shift […]


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Frizzy Hair: Why This Happens and How to Prevent It

Frizz  – Often the culprit behind a bad hair day, the bane of every natural girl’s existence. You’ve done right by your hair for months with no heat or harsh chemicals or wearing it in a protective style. But this weekend you’re feeling like you want to switch it up. So Sunday night you grab […]


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The Exotic, The Unconventional: Natural Ingredients to Try on Your Hair

Show of hands, how many of you have been on-board with the all-natural-organic ingredients trend for your hair care products? No, we can’t see your hand raised but we’ll take an educated guess and say it was ALL of you. Whether it’s a natural shampoo, natural leave-in conditioner or organic hair gel, you spend at […]


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