Moisture

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6 Tips to Boost the Benefits of Your Hot Oil Treatment for Maximum Moisture and Results

Moisture is the ultimate BFF for every type of natural hair texture. In case you haven’t noticed by our entire African Pride Moisture Miracle collection, we’re very serious about moisturizing around these parts. Proper hydration is the foundation of healthy hair and the key to maintaining the integrity of any great hairstyle.  This can mean […]


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African Pride Joins the Voting Rights Movement with Tina Lawson

New #TakePrideAndVote Campaign Protects Our Right to Vote and Empowers Americans to Take Back the Polls this November


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SOYBEAN OIL

Improves moisture retention and shine.


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OLIVE OIL

Replenishes hydration and smooths; Seals in moisture, helps prevent breakage.


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SWEET ALMOND OIL

Locks moisture within the hair.


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JOJOBA OIL

Improves moisture retention and softness.


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HONEY

Naturally retains moisture and adds shine.


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COCONUT WATER

Helps strengthen hair and restores moisture


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COCONUT MILK

Replenishes moisture, naturally softens and detangles


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BAOBAB OIL

Restores and helps strengthen damaged hair, locks in moisture


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