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ARGAN OIL

Adds natural shine and smooths hair cuticles.


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6 Tips to Boost the Benefits of Your Hot Oil Treatment for Maximum Moisture and Results

Moisture is the ultimate BFF for every type of natural hair texture. In case you haven’t noticed by our entire African Pride Moisture Miracle collection, we’re very serious about moisturizing around these parts. Proper hydration is the foundation of healthy hair and the key to maintaining the integrity of any great hairstyle.  This can mean […]


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What Big Hair Changes Should You Make This Summer?

It’s safe to say 2020 hasn’t exactly gone the way most of us planned. Yet sometimes change is a necessary and powerful thing, no matter how uncomfortable it might be at the time. As most of us emerge from quarantine and are finding new ways to embrace the beauty of our melanin we are looking […]


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Ingredients

Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]


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Store Locator

Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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How to Build a Hair Care Regimen That You Can Stick to!

Currently, one of the buzziest textured hair trends is the switch to going natural. This can mean eliminating wigs and weaves all together, or simply finding an effective natural hair regimen to keep your natural curls and coils healthy. Though, this change is much more than just a hair trend. There has been a shift […]


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LOC vs LCO Method and What’s Best for Your Hair

Trying to decide whether the LOC or LCO method is better for your natural hair is like trying to decide who the Queen of R&B is. It’s all based on opinion and personal preference. Or is it?  One thing is for certain, no matter your hair care routine, your go-to method, or the style you […]


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The Exotic, The Unconventional: Natural Ingredients to Try on Your Hair

Show of hands, how many of you have been on-board with the all-natural-organic ingredients trend for your hair care products? No, we can’t see your hand raised but we’ll take an educated guess and say it was ALL of you. Whether it’s a natural shampoo, natural leave-in conditioner or organic hair gel, you spend at […]


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