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CHOCOLATE POWDER

Restores and prevents damage and helps promote hair growth


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Surprising Reasons Chocolate is a Game-Changer for Natural Hair

When we decided to use chocolate as one of the hero African Pride Moisture Miracle ingredients we knew there’d be at least a few people who’d suspiciously say…chocolate…for hair? Unfortunately there are a lot of hair care products and ingredients on the market that are based purely on fads or internet hacks and not scientific […]


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What Big Hair Changes Should You Make This Summer?

It’s safe to say 2020 hasn’t exactly gone the way most of us planned. Yet sometimes change is a necessary and powerful thing, no matter how uncomfortable it might be at the time. As most of us emerge from quarantine and are finding new ways to embrace the beauty of our melanin we are looking […]


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Ingredients

Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]


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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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Natural Hair DIY: How To Get Gabrielle Union’s Braids At Home

Natural Hair DIY: How To Get Gabrielle Union’s Braids At Home Whether you’re still sheltering in place, trying to cut back on expenses, or simply want to get better at doing your own hair, natural hair DIY’s are an affordable (and fun) way to get the latest look on a budget. Plus, they give you […]


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Store Locator

Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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5 Natural Remedies For a Dry, Itchy Scalp

A solid foundation is the key to a strong and stable house. Similarly, the scalp is the foundation of your hair and any crack in that foundation can bring the whole house down. On the positive side, if you take good care of that foundation, it will show.  If you dedicate time, good natural hair […]


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Braid Cleanser Hacks: 5 Frizz-Free Tips For Washing Braids

Braid Cleanser Hacks: 5 Frizz-Free Tips For Washing Braids Protective styles, whether you are fully natural or not, are integral to maintaining the overall health of your hair. From twists to braids to weaves, these chic styles protect your curls and coils from heat styling, breakage, and environmental damage while contributing to moisture and length […]


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The African Pride Curl Care Method: As Seen On The Real

In early 2020 African Pride made its debut on the emmy-winning talk show The Real. Our unique African Pride curl care guide, otherwise known as the #CoilyGirlMethod was featured in depth and we couldn’t be happier to represent natural hair care, especially for all our Type 4 ladies out there. We were thrilled to be […]


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