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COCONUT MILK

Replenishes moisture, naturally softens and detangles


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The Do’s and Don’ts of Using Coconut on Natural Hair

No doubt you fall on one side of the great coconut-oil-for-natural-hair debate. On the one side, people argue that its effects are over exaggerated or that falsely, it can be damaging. On the other side, people claim it’s magical properties as the cure for every kind of hair issue. The truth is somewhere in the […]


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Ingredients

Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]


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Store Locator

Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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Moisture Plus Care for Healthy Hair Shop Now Super Hold for Natural Hair Shop Now Detangle & Condition Shop Now #TakePrideandVote Shop Now 0104 Collections Moisture + Care For Coily, Curly hair Moisture + Care For Healthy Hair Protection + Care For Healthy Hair Moisture + Care For Healthy Hair Tangle Free + Easy Care […]


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The African Pride Curl Care Method: As Seen On The Real

In early 2020 African Pride made its debut on the emmy-winning talk show The Real. Our unique African Pride curl care guide, otherwise known as the #CoilyGirlMethod was featured in depth and we couldn’t be happier to represent natural hair care, especially for all our Type 4 ladies out there. We were thrilled to be […]


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7 Ways African Pride Honey Can Transform Your Natural Hair

Caring for your hair can be a daunting task. Whether you’ve spent decades caring for natural hair or you’re just making the transition, the goal is the same: to keep your hair healthy and happy (in the easiest way possible). That’s where African Pride Honey products come in. Whether you’re a natural hair pro or […]


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How to Build a Hair Care Regimen That You Can Stick to!

Currently, one of the buzziest textured hair trends is the switch to going natural. This can mean eliminating wigs and weaves all together, or simply finding an effective natural hair regimen to keep your natural curls and coils healthy. Though, this change is much more than just a hair trend. There has been a shift […]


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How to Straighten Natural Hair Without Heat Damage

We all know at least one naturalista who was whipping her silk press one week, only to be frantically Googling through tears the next, how to make natural hair revert. Or perhaps you’ve been that girl. If you’ve made it this far on your natural hair journey and haven’t experienced heat damage, consider yourself lucky […]


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The Exotic, The Unconventional: Natural Ingredients to Try on Your Hair

Show of hands, how many of you have been on-board with the all-natural-organic ingredients trend for your hair care products? No, we can’t see your hand raised but we’ll take an educated guess and say it was ALL of you. Whether it’s a natural shampoo, natural leave-in conditioner or organic hair gel, you spend at […]


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