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COCONUT OIL

Deeply conditions, hydrates and helps repair.


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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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How To Use Black Castor Oil For Hair Growth And Get Results

How To Use Black Castor Oil For Hair Growth And Get Results We’ve all heard the myths, the tricks, and the old wives tales that claim to have the secret recipe to achieving long, mermaid-worthy hair. Some distant relatives claim that scratching your scalp daily with a fork is the key to long hair, others […]


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The Amazing Benefits of Using Tea Tree Oil on Natural Hair

The Amazing Benefits of Using Tea Tree Oil on Natural Hair As long as humans have been around, we’ve been exploring all types of natural remedies for aches and pains. As you might have discovered, lemon and honey can work wonders for the common cold, aloe vera can treat wounds and burns, and cocoa butter […]


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The Do’s and Don’ts of Using Coconut on Natural Hair

No doubt you fall on one side of the great coconut-oil-for-natural-hair debate. On the one side, people argue that its effects are over exaggerated or that falsely, it can be damaging. On the other side, people claim it’s magical properties as the cure for every kind of hair issue. The truth is somewhere in the […]


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6 Tips to Boost the Benefits of Your Hot Oil Treatment for Maximum Moisture and Results

Moisture is the ultimate BFF for every type of natural hair texture. In case you haven’t noticed by our entire African Pride Moisture Miracle collection, we’re very serious about moisturizing around these parts. Proper hydration is the foundation of healthy hair and the key to maintaining the integrity of any great hairstyle.  This can mean […]


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What Big Hair Changes Should You Make This Summer?

It’s safe to say 2020 hasn’t exactly gone the way most of us planned. Yet sometimes change is a necessary and powerful thing, no matter how uncomfortable it might be at the time. As most of us emerge from quarantine and are finding new ways to embrace the beauty of our melanin we are looking […]


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6 Amazing Aloe Vera Hair Benefits

Natural and textured hair of almost every type has a tendency to be dry and fragile, but this is especially true for all those type 4c girls out there. This means your curls and coils require a specialized routine to keep hair healthy, strong, and moisturized.  It can be difficult to find proper formulas and […]


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Ingredients

Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]


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Store Locator

Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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