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COCONUT WATER

Helps strengthen hair and restores moisture


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The Do’s and Don’ts of Using Coconut on Natural Hair

No doubt you fall on one side of the great coconut-oil-for-natural-hair debate. On the one side, people argue that its effects are over exaggerated or that falsely, it can be damaging. On the other side, people claim it’s magical properties as the cure for every kind of hair issue. The truth is somewhere in the […]


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6 Amazing Aloe Vera Hair Benefits

Natural and textured hair of almost every type has a tendency to be dry and fragile, but this is especially true for all those type 4c girls out there. This means your curls and coils require a specialized routine to keep hair healthy, strong, and moisturized.  It can be difficult to find proper formulas and […]


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Ingredients

Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]


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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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Store Locator

Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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Home

Moisture Plus Care for Healthy Hair Shop Now Super Hold for Natural Hair Shop Now Detangle & Condition Shop Now #TakePrideandVote Shop Now 0104 Collections Moisture + Care For Coily, Curly hair Moisture + Care For Healthy Hair Protection + Care For Healthy Hair Moisture + Care For Healthy Hair Tangle Free + Easy Care […]


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Braid Spray + More Easy Ways to Make Your Protective Style Last Longer

It’s thattime again. The time when you have wash-and-go’d your natural curls way too many times this month and you’re tired of cleaning an entire wigs worth of hair out of your shower every week from detangling your curls.  Once you are over trying any of the supposedly “easy” hair tutorials online and you and […]


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The African Pride Curl Care Method: As Seen On The Real

In early 2020 African Pride made its debut on the emmy-winning talk show The Real. Our unique African Pride curl care guide, otherwise known as the #CoilyGirlMethod was featured in depth and we couldn’t be happier to represent natural hair care, especially for all our Type 4 ladies out there. We were thrilled to be […]


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5 Bad Natural Hair Habits To Break Now

We all do the best we can to take care of our natural hair, especially here at African Pride. But let’s face it, sometimes we can get lazy. The problem is that it’s dangerously easy to start forming bad hair care habits based on pure laziness.  It’s why we don’t always take our makeup off […]


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