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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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6 Amazing Aloe Vera Hair Benefits

Natural and textured hair of almost every type has a tendency to be dry and fragile, but this is especially true for all those type 4c girls out there. This means your curls and coils require a specialized routine to keep hair healthy, strong, and moisturized.  It can be difficult to find proper formulas and […]


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The Amazing Benefits of Using Tea Tree Oil on Natural Hair

The Amazing Benefits of Using Tea Tree Oil on Natural Hair As long as humans have been around, we’ve been exploring all types of natural remedies for aches and pains. As you might have discovered, lemon and honey can work wonders for the common cold, aloe vera can treat wounds and burns, and cocoa butter […]


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The Do’s and Don’ts of Using Coconut on Natural Hair

No doubt you fall on one side of the great coconut-oil-for-natural-hair debate. On the one side, people argue that its effects are over exaggerated or that falsely, it can be damaging. On the other side, people claim it’s magical properties as the cure for every kind of hair issue. The truth is somewhere in the […]


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Braid Spray + More Easy Ways to Make Your Protective Style Last Longer

It’s thattime again. The time when you have wash-and-go’d your natural curls way too many times this month and you’re tired of cleaning an entire wigs worth of hair out of your shower every week from detangling your curls.  Once you are over trying any of the supposedly “easy” hair tutorials online and you and […]


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6 Tips to Boost the Benefits of Your Hot Oil Treatment for Maximum Moisture and Results

Moisture is the ultimate BFF for every type of natural hair texture. In case you haven’t noticed by our entire African Pride Moisture Miracle collection, we’re very serious about moisturizing around these parts. Proper hydration is the foundation of healthy hair and the key to maintaining the integrity of any great hairstyle.  This can mean […]


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How to Build a Hair Care Regimen That You Can Stick to!

Currently, one of the buzziest textured hair trends is the switch to going natural. This can mean eliminating wigs and weaves all together, or simply finding an effective natural hair regimen to keep your natural curls and coils healthy. Though, this change is much more than just a hair trend. There has been a shift […]


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Wash Day Tips That Will Help You Restore Your Hair and Reclaim Your Time

I’m sure you’ve seen all of the memes circulating online about wash day for natural hair. Well, you can put your mayonnaise, salad dressing and 50 million products back in the fridge. There’s also no need to sigh or dread the process. We know you’ve got places to go and people to see, so we […]


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How to Straighten Natural Hair Without Heat Damage

We all know at least one naturalista who was whipping her silk press one week, only to be frantically Googling through tears the next, how to make natural hair revert. Or perhaps you’ve been that girl. If you’ve made it this far on your natural hair journey and haven’t experienced heat damage, consider yourself lucky […]


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