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SHEA BUTTER

Deeply moisturizes, helps strengthen and protect.


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Shea Butter

Shea butter is an ingredient which revitalizes hair by adding moisture. Best in it’s pure form, it also can be used as a conditioning agent as well as a pomade for styling.


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What Big Hair Changes Should You Make This Summer?

It’s safe to say 2020 hasn’t exactly gone the way most of us planned. Yet sometimes change is a necessary and powerful thing, no matter how uncomfortable it might be at the time. As most of us emerge from quarantine and are finding new ways to embrace the beauty of our melanin we are looking […]


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Ingredients

Ingredients ALOE VERA Nourishes, conditions, and protects against breakage. ARGAN OIL Adds natural shine and smooths hair cuticles. AVOCADO OIL Helps seals the hair cuticle to prevent breakage BAOBAB OIL Restores and helps strengthen damaged hair, locks in moisture BLACK CASTOR OIL Nourishes scalp and helps to promote hair growth CHOCOLATE (CACAO) POWDER Restores and […]


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5 Foolproof Ways To Detangle Your Curls & Coils

5 Foolproof Ways To Detangle Your Curls & Coils Do you ever still think about a traumatic hair detangling session from when you were a kid? It’s not just us right? Whew. Listen, that stays with you. Whether you want to blame it on your parents, a sibling, or take responsibility for that one day […]


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Store Locator

Shop Online Find a retailer near you Enter a location All products All ProductsBlack Castor Miracle Anti-Humidity Heat Protectant SprayBlack Castor Miracle Braid & Scalp Cleansing RinseBlack Castor Miracle Deep Penetrating Conditioner Moisture Restore TreatmentBlack Castor Miracle Extra Hold Braid, Loc & Twist GelBlack Castor Miracle Hold & Cover EdgesBlack Castor Miracle Prep & Leave-In […]


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Moisture Plus Care for Healthy Hair Shop Now Super Hold for Natural Hair Shop Now Detangle & Condition Shop Now #TakePrideandVote Shop Now 0104 Collections Moisture + Care For Coily, Curly hair Moisture + Care For Healthy Hair Protection + Care For Healthy Hair Moisture + Care For Healthy Hair Tangle Free + Easy Care […]


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Get Stylin: How to Make the Most of Your Curling Cream

We’ve all been there: frozen in the drugstore natural hair care section, starring at all the custards, creams, butters, mousses, and gels. It’s a lot of work trying to decipher what each one is and what they actually do for your unique natural curls and coils.  Knowing what curly hair products to use and when […]


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How to Safely Blow Dry Natural Hair Without Damage

When it comes to caring for your natural hair, it can be tempting to take the easy way out. While shortcuts might save you a little bit of time at the moment, you’ll usually end up regretting it later.  Think about it like this, taking off your make-up after a long day is especially annoying, […]


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Get Stylin: How to Use Miracle Pudding & Curling Custards

Whoever named textured hair products must have been majorly hungry. Butters, puddings, custards, creams… it’s enough to conjure up images of fancy dessert trays and make you hungry too.  Styling miracle puddings and curling custards are indeed treats, just in a different way. These hair care products are incredible treats for your natural tresses, especially […]


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