"FEEL IT"
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IGNITE YOUR SENSES
#FEELTHEDIFFERENCE

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WASH DAY NOW
WASH HOUR

SAVE TIME WITH A PRE-SHAMPOO REGIMEN

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MOISTURE
THAT LASTS

LOC REGIMEN IN 3 SIMPLE STEPS

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EXPLORE COLLECTIONS

"Feel It" Formula

STRENGTHENING HAIR & SCALP REGIMEN

Formulated with Peppermint, Rosemary & Sage to treat your scalp, help restore breakage and promote healthy hair.

FEEL THE DIFFERENCE
|

Moisture Miracle

MOISTURE + CARE FOR COILY HAIR

Our ingredients are specially selected to deliver intense moisture and benefits you need in every step of your natural routine.

HYDRATE YOUR COILS
|

Shea Miracle

DEEP NOURISHMENT & FRIZZ CONTROL

Made with Shea Butter and African Mango Butter to give amazing manageability, softness and shine to natural hair.

SILKEN YOUR CURLS
|

Black Castor Miracle

MOISTURE LOCK & STYLING PROTECTION

Specifically crafted with a blend of Black Castor Oil for braided, weaved and under wig care.

SEAL IN MOISTURE
|

Olive Miracle

INTENSE MOISTURE & REDUCED BREAKAGE

Our Anti-Breakage formula is rich in Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich scalp.

REDUCE BREAKAGE
|

Dream Kids

STYLE WITH EASE FOR A LIFETIME OF BEAUTIFUL HAIR

Our creamy moisture-rich kids formulas contain the finest Olive Oil and Herbal Extracts for delicate hair and scalp.

NOURISH CURLIES
|

HOW-TO VIDEOS
CURLING CREME
0:47
PERFECT CURL
0:53
BRAIDING & TWISTING
0:41

Talking Texture Blog

Top Stories

LOC vs LCO Method and What’s Best for Your Hair

Trying to decide whether the LOC or LCO method is better for your natural hair is like trying to decide who the Queen of R&B is. It’s all based on…
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5 Signs Your Hair Is Dehydrated & How Moisture Miracle Can Fix It

Oh the dry hair woes. While winter weather can certainly exacerbate dehydrated hair, unfortunately for many, managing dry hair is a year-round dilemma. No matter your hair type or texture,…
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How To Use Black Castor Oil For Hair Growth And Get Results

How To Use Black Castor Oil For Hair Growth And Get Results We’ve all heard the myths, the tricks, and the old wives tales that claim to have the secret…
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REVIEWS

This Saved My Hair

“Before using this pre-shampoo I could barely get my fingers through my hair and now I can use my wide-toothed comb to apply my products like I need to. And my hair always feels super soft and moisturized after rinsing. This really saved my hair.”
Shalisa

Curls Popping

“Great curling creme for natural hair!”
J Chambers

It Does want you want it to do

“It's great for holding down those sides but really light without the stickiness”
Joy

The Holy Grail of Oils

“Very moisturizing! The natural oils are superb for my hair type. And the shine is unmatched.”
Lindsey

Staple In My Routine

“I always use this when i get braided extensions. Works as intended and minimizes breakage while adding needed moisture. A staple in my hair care routine”
Nerfertiti

Good Product with Appropriate Balance Of Moisture And Control

“I'm in love with this. Best for all protective styles and wash and go's. Adds moisture, shine and movement to the hair. Definitely one of my favorites right now.”
Charlotte

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