IGNITE YOUR SENSES THROUGH STIMULATING FRAGRANCES, INVIGORATING SENSATION & NOURISHING FORMULAS

#Feel The Difference
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Strengthening Shampoo

The Strengthening Shampoo deeply cleanses the scalp and nourishes hair for intense moisture. Remove product buildup in the first step of your healthy hair regimen.

Apply a generous amount to wet hair and gently work into a rich lather. Rinse hair thoroughly. Repeat as needed; follow with the African Pride Feel It Formula Strengthening Mask for best results.

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Strengthening Mask

The Strengthening Mask treatment provides intense reparative moisture to dry or damaged hair for less breakage. Works perfectly as a deep treatment.

Apply a generous amount to wet hair, leave it on for 5-10 minutes, and rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes.

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Strengthening Balm

The Strengthening Balm strengthens, protects, and nourishes edges and nape for less breakage. Provides optimal protection when wearing braids, extensions, crochets, and/or locs.

Apply directly to edges and nape area and massage into hair and scalp. Leave In and style as usual. Use twice daily for best results.

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Strengthening Oil

The Strengthening Oil is a stimulating oil that provides moisture, treats scalp issues, helps restore breakage, and promotes hair growth.

Apply a small amount to wet or dry hair. Massage into the scalp and work from roots to ends. Also, it is perfect for hot oil treatments and finishing natural styles.

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THIS COLLECTION IS THE PERFECT SOLUTION FOR RESTORING DRY, DAMAGED HAIR & TREATING AN IRRITATED SCALP

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FEEL IT FORMULA
STRENGTHENING
OIL, 4OZ
(PACK OF 3)
FEEL IT FORMULA
STRENGTHENING
SHAMPOO, 12OZ
(PACK OF 3)
FEEL IT FORMULA
STRENGTHENING
MASK, 12FL
(PACK OF 3)
FEEL IT FORMULA
STRENGTHENING
BALM, 4FL
(PACK OF 3)

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"Feel It" Formula

STRENGTHENING HAIR & SCALP REGIMEN