MOISTURE
THAT LASTS
LOC REGIMEN IN 3 SIMPLE STEPS
"FEEL IT"
FORMULA
IGNITE YOUR SENSES
#FEELTHEDIFFERENCE
WASH DAY NOW
WASH HOUR
SAVE TIME WITH A PRE-SHAMPOO REGIMEN
MOISTURE
THAT LASTS
LOC REGIMEN IN 3 SIMPLE STEPS
"FEEL IT"
FORMULA
IGNITE YOUR SENSES
#FEELTHEDIFFERENCE
WASH DAY NOW
WASH HOUR
SAVE TIME WITH A PRE-SHAMPOO REGIMEN
MOISTURE
THAT LASTS
LOC REGIMEN IN 3 SIMPLE STEPS
EXPLORE COLLECTIONS





Dream Kids
Our creamy moisture-rich kids formulas contain the finest Olive Oil and Herbal Extracts for delicate hair and scalp.





"Feel It" Formula
Formulated with Peppermint, Rosemary & Sage to treat your scalp, help restore breakage and promote healthy hair.





Moisture Miracle
Our ingredients are specially selected to deliver intense moisture and benefits you need in every step of your natural routine.





Shea Miracle
Made with Shea Butter and African Mango Butter to give amazing manageability, softness and shine to natural hair.





Black Castor Miracle
Specifically crafted with a blend of Black Castor Oil for braided, weaved and under wig care.





Olive Miracle
Our Anti-Breakage formula is rich in Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich scalp.





Dream Kids
Our creamy moisture-rich kids formulas contain the finest Olive Oil and Herbal Extracts for delicate hair and scalp.





"Feel It" Formula
Formulated with Peppermint, Rosemary & Sage to treat your scalp, help restore breakage and promote healthy hair.





Moisture Miracle
Our ingredients are specially selected to deliver intense moisture and benefits you need in every step of your natural routine.





Shea Miracle
Made with Shea Butter and African Mango Butter to give amazing manageability, softness and shine to natural hair.





Black Castor Miracle
Specifically crafted with a blend of Black Castor Oil for braided, weaved and under wig care.





Olive Miracle
Our Anti-Breakage formula is rich in Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich scalp.





Dream Kids
Our creamy moisture-rich kids formulas contain the finest Olive Oil and Herbal Extracts for delicate hair and scalp.
BEST SELLERS

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Talking Texture Blog
Top Stories
LOC vs LCO Method and What’s Best for Your Hair
5 Signs Your Hair Is Dehydrated & How Moisture Miracle Can Fix It
How To Use Black Castor Oil For Hair Growth And Get Results
REVIEWS
Good Product with Appropriate Balance Of Moisture And Control
This Saved My Hair
Curls Popping
It Does want you want it to do
The Holy Grail of Oils
Staple In My Routine
Good Product with Appropriate Balance Of Moisture And Control
This Saved My Hair
Curls Popping
It Does want you want it to do
The Holy Grail of Oils
Staple In My Routine
Good Product with Appropriate Balance Of Moisture And Control
AS SEEN IN






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